To cite package ‘Robyn’ in publications use:

  Zhou G, Lares B, Sentana L, Skokan I (2024). _Robyn: Semi-Automated
  Marketing Mix Modeling (MMM) from Meta Marketing Science_. R package
  version 3.11.1.9004, ,
  <https://github.com/facebookexperimental/robyn>.

A BibTeX entry for LaTeX users is

  @Manual{,
    title = {Robyn: Semi-Automated Marketing Mix Modeling (MMM) from Meta Marketing
Science},
    author = {Gufeng Zhou and Bernardo Lares and Leonel Sentana and Igor Skokan},
    year = {2024},
    note = {R package version 3.11.1.9004, 
},
    url = {https://github.com/facebookexperimental/robyn},
  }