Robyn - Semi-Automated Marketing Mix Modeling (MMM) from Meta Marketing Science

Semi-Automated Marketing Mix Modeling (MMM) aiming to reduce human bias by means of ridge regression and evolutionary algorithms, enables actionable decision making providing a budget allocation and diminishing returns curves and allows ground-truth calibration to account for causation.

Last updated 1 months ago

adstockingbudget-allocationcost-response-curveeconometricsevolutionary-algorithmgradient-based-optimisationhyperparameter-optimizationmarketing-mix-modelingmarketing-mix-modellingmarketing-sciencemmmridge-regression

9.79 score 1.2k stars 92 scripts 2.1k downloads

Robyn - Semi-Automated Marketing Mix Modeling (MMM) from Meta Marketing Science

Semi-Automated Marketing Mix Modeling (MMM) aiming to reduce human bias by means of ridge regression and evolutionary algorithms, enables actionable decision making providing a budget allocation and diminishing returns curves and allows ground-truth calibration to account for causation.

Last updated 1 months ago

adstockingbudget-allocationcost-response-curveeconometricsevolutionary-algorithmgradient-based-optimisationhyperparameter-optimizationmarketing-mix-modelingmarketing-mix-modellingmarketing-sciencemmmridge-regression

9.79 score 1.2k stars 92 scripts 2.1k downloads

lares - Analytics & Machine Learning Sidekick

Auxiliary package for better/faster analytics, visualization, data mining, and machine learning tasks. With a wide variety of family functions, like Machine Learning, Data Wrangling, Marketing Mix Modeling (Robyn), Exploratory, API, and Scrapper, it helps the analyst or data scientist to get quick and robust results, without the need of repetitive coding or advanced R programming skills.

Last updated 1 months ago

analyticsapiautomationautomldata-sciencedescriptive-statisticsh2omachine-learningmarketingmmmpredictive-modelingpuzzlerlanguagerobynvisualization

9.64 score 233 stars 1 packages 187 scripts 3.2k downloads

lareshiny - Lares 'shiny' Modules

Useful 'shiny' production-ready modules and helpers such as login window and visualization tools.

Last updated 1 years ago

3.40 score 5 stars 2 scripts 122 downloads